Services
You have big dreams. You have small budgets. The web can be a cost-effective way to level the playing field and
compete in a big business economy. But how do you properly harness the Internet? Driftwood Enterprises is a
collection of web thinkers and communication specialists who have now come together to work for the smaller
businesses that want to compete and grow. We know what's possible and what works.
We can create great web-based solutions. But a crucial part of what we provide is advice
and guidance. We believe that the core of all good web communication is a happy marriage between the
client's brand and their customer's reality. We endeavor not only to understand your business but also to
understand your customers before we get on our computers. That's just good business.
Main Services:
Web Strategy
Web Site Design
Brand Development
Search Engine Optimization
Copy Writing
Other Services:
Online Advertising (Banners etc.)
Emails
Web Brochures
User Experience Enhancements
Main Services Outlined:
Web Strategy:
Through our strategic consulting services, we enable our clients to identify,
understand, and meet the needs of their customers via the Internet. Good
strategy is rooted in a solid understanding of company, competition and
consumer. Good strategy conducts electricity. It inspires ideas, focuses efforts
and transcends the web.
Affordable Design:
A custom web site project starts with strategy and objectives and evolves into design, production, launch,
and maintenance. Through it all, we proceed thoughtfully and with a constant eye on making sure your goals are
met completely, on-time, and on-budget. Additionally, we look at all the ways that one can leverage the web
medium and generate sales: feed-back forms, search capabilities, do-it-yourself updating, secure online
order forms, product sheets your clients can download and so on.
Brand Development:
Ask yourself, "How is my company packaged now?" Does that package communicate?
Impel? Inspire? Motivate? Or, is it dry and lifeless? The brand development process is, essentially, a re-packaging
of how your company presents itself to the world. It is your company's distinct personality. Some businesses take on
the personalities of their founders. Others are a marriage between what the business offers and what their customer wants.
Still others develop a personality around one key feature. Since Americans are exposed to over 1,200 forms of corporate
communications every day, you need a distinct and consistent brand ID if your company is to have any luck buying cerebral
real estate. If they don't remember what you said, how do you expect they'll buy what you're selling.
Search Engine Optimization:
The web has over two billion pages and 300 million users. If you want your web site to float to the top on customer
searches, you need to get set up with the search engines. Website optimization is a science that few understand.
We use technical tools and applies extensive research to ensure that it's clients will be among the top matches in
their category, increasing site visits, customer inquiries, and sales.
Copy Writing:
The design community has a weakness. And that weakness is that copy is seen as "a deliverable" instead as an integral part
of the overall message and design. Copywriters are seen as creative vendors instead of creative partners.
We recognize that copy is, more often than not, the primary vehicle for the brand message. It's
critical. Therefore, it's critical that the copywriter and content manager are heavily involved from the
strategy stage forward. They create your messaging, contribute to design and are invited to make suggestions
for optimizing the effectiveness of your project.
Click here
to find out how we work with our clients.
Other Services Outlined:
Online Advertising (Banners etc.):
Some banner packages offer around (charge about) $.16 per click-through. For some clients they are an affordable
way to reach their target audience. For other clients, they don't make much sense. Our staff knows how to do effective,
low cost banner ads. We can do them in flash. We can do them as static gif's.
E-Mails:
HTML: Great for small businesses, these are fully designed web ads delivered
by email. Research shows that HTML emails are much more effective at generating response and sales than text
only emails. They are also substantially cheaper, more "targetable", (and) more response-driven than either
general advertising or even direct mail. Furthermore, you can have the ability to conduct transactions in
them. We generally recommend sending out a text only version along with the HTML so you are assured that
your entire email list gets your message. Or, if you want, we can do an effective text only email solo (but
it's not nearly as effective.)
Web Brochures:
Few companies have taken advantage of this dynamic and affordable communication device. Send a brochure or
product update by email. Send forms, proposals, newsletters, offers, product updates, photo tours,
portfolios, business plans, catalogs and just about anything you can think of.
We can take your existing print materials and make online versions or we can create them for you. Adobe® Portable
Document Format is a compact file that can be read by the free Acrobat Reader, which presently is used by over
40 million people worldwide. Besides attaching PDFs to email, you can post PDFs on your website or distribute
them on floppies or CDs.
User Experience Enhancements:
Designers are like psychologists. They try to anticipate how your customer will
interact with your website. To that end, they don't just look at what they may
be used to, but also what they may respond well to that's never been tried. And
this fresh approach results in interfaces that are both delightfully intuitive
and smartly engineered. Our user interface services range from consulting and
usability analysis to complete user interface design and template production.
Click here
to find out how we work with our clients.
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